Campaign Mistakes

Engaging individuals in advocacy efforts is an essential part of creating lasting change. But it can be a challenge to get people to take meaningful action, and even more challenging to keep them engaged over the long term. That's where the advocacy engagement funnel comes in.

Eric Schnure is a former speechwriter for Vice President Al Gore who has been a freelance writer and communications consultant for over 20 years. Eric has spent his career helping elected officials, business and nonprofit executives, and entertainers hone their public speaking. He is known for incorporating humor into his speechwriting which led him to cofound the Humor Cabinet, a communications consulting firm.

Campaign mistakes force folks to learn and adapt – in a perfect world. In reality, plenty of campaigns fail to reflect on their flaws before gearing up for their next fight; they recognize that a problem exists, but don’t always take the time to address the bad habits that cause them to keep repeating their mistakes.