Micro Targeting

Advanced micro-targeting can be the tactical advantage you need to win your campaign. Before delving into micro-targeting, voter modeling, and other advanced-targeting, let’s begin by defining targeting to ensure we’re all on the same page. This process is crucial for all campaigns-candidates, ballot initiatives, independent expenditure, and more.

Democratic direct mail targeting used to be seen as a mysterious realm where political consultants pulled voter targets out from behind a magic curtain. With the advent of modern voter file software by folks like Catalist, NGP VAN, Targetsmart, NationBuilder and L2, you can have direct access to the voter data and models you need to make targeting decisions for your campaign. But if this is the first time you are running a campaign or working with voter data, here are some tips for Democratic direct mail targeting, these tips will also be helpful in developing your field and phone program.