Independent Expenditures Resource Guide

Independent Expenditures

Independent Expenditures

In this guide, we did into a variety of topics including:

  • Factors to consider when crafting an IE strategy
  • How to choose your tactics
  • Finding your audience,
  • Best practices in mail, digital, and user-generated content 
  • The importance of search engine optimization 
  • Ways you can see what other groups and campaigns are spending on digital advertising

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