Client: Daymon Ely for New Mexico State Representative
Daymon Ely was a political candidate running for reelection in 2020 in a Republican-leaning district during a time when most people were focused on the presidential race and the pandemic crisis. For this political advertising example, TCW wanted to break through to voters by using direct and notably efficient candidate advertising tactics. In order to do this, we paired campaign mail and digital campaign ads to highlight the fact that Daymon was a leader in getting small businesses low-interest loans to survive the pandemic. On Election Day, Daymon won reelection by nearly 10 points.
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