Candidate Fundraising

Campaign fundraising is on everyones mind. A candidate calls a frequent donor and asks for help. The donor asks the candidate, “What is your cash on hand?” The candidate answers, “I have raised a total of $350,000 dollars.” “Great,” the donor responds, “but what is your cash on hand?” “$35,000” says the candidate. “Umm. Let me get back to you,” the donor replies and hangs up. Ouch.

When candidate fundraising, there are several tools that you can use to diversify your techniques.  It is important to diversify in order to keep your asks fresh and to raise the most money possible. This post will go over each tool in detail, explain their importance, and show how to utilize them to their full effect.