• Virtual Training, In-Person Training, and Hybrid Training: What is the Difference?

    Virtual Training
    Posted on Nov 29, 2021 by Joe Fuld

    Is Virtual Training the Right Option for You? 

    As a company, we create and run political, campaign, and advocacy training programs for groups and organizations. Since 2009, we had done all our trainings in-person, but Covid-19 changed that. Training is not a one-size-fits-all solution and different kinds of training, in-person, virtual, and hybrid, can all help you achieve your goals for the long- and short-term. Before you choose the kind of training you need, make sure to have defined goals for your training and determine what skills you want…
  • Virtual Fundraising Event Tips

    Virtual Fundraising
    Posted on Nov 22, 2021 by Joe Fuld

    A Successful Virtual Fundraising Event Starts with a Plan 

    Virtual fundraising is not easy. These tips will help you build a virtual fundraising event plan. No matter the size, let us share our experience on what fundraising mistakes to avoid and how to launch and execute a successful virtual fundraiser.   Getting started: Good virtual fundraising events are not organized and executed overnight. The main components of a successful fundraising event are linked to what you do before, during, and after the event.  Have virtual fundraising goals:…
  • Virtual Meetings: Put a Little Zip in Your Zoom

    Virtual Meetings
    Posted on Nov 15, 2021 by Joe Fuld

    Virtual Meetings Don’t Have to Suck: Learn How to Make Remote Meetings Work for You

    Virtual meetings don’t have to suck. Due to COVID-19, most organizations are Zoomed out, but virtual meetings are not going away anytime soon. Learn how to get the most out your Zoom meetings while being informative and engaging.   Have an agenda: An actual agenda for a meeting may sound basic, but there are lots of folks who have meetings without one. Always do it.  Make it short: Don’t keep talking for the sake of it. Virtual meetings should be efficient–keep…
  • Canvassing Rural Areas

    Posted on Nov 08, 2021 by Ben Holse

    Canvassing Rural Areas: Door to Door Is Not the Same Everywhere

    Canvassing rural areas present a unique set of challenges. You want to door knock as many homes in these areas as you can. Grassroots canvassing is the most effective method of volunteer voter contact so plan for the door-to-door canvas program to take time and resources. You also want to be conscious of your resources and canvas in a way that makes sense for both you and your canvassers. Below are some of our favorite grassroots campaigning suggestions to overcome the challenges…
  • Campaign Management Tools: Campaign tools and Trends for 2022

    Campaign Management Tools
    Posted on Nov 01, 2021 by Joe Fuld

    2022 Campaign Management Tools: What You Need to Know

    Looking for campaign management tools?  So, you are gearing up your political campaign or advocacy program for the 2022 cycle, and you’re already starting to find that you can’t possibly keep track of every campaign tool you need. Fear not. We are back with our 4th edition of the 100+ Best Campaign Management Tools List. This year’s version will make your campaign tools choice easier…
  • Peer-to-Peer Texting: Is the Party Over?

    Peer-to-Peer texting: Is the party over?
    Posted on Oct 25, 2021 by Joe Fuld

    Peer-to-Peer Texting is Changing: Understand the Landscape

    Whether you like peer-to-peer texting or hate it, it is essential to understand it if you run an organization or a political campaign. This is due to a changing landscape with real implications for fundraising, organizing, and voter turnout activities in the short and long term.  Textpallooza: Over the past two election cycles, the volume of peer-to-peer and political texting has increased with almost no end in sight. There is a lot to like about texting as a communications medium. The…
  • 7 Questions with Julie Rodgers

    Julie Rodgers
    Posted on Oct 18, 2021 by Gaby Zwolfer

    Julie Rodgers and Outlove: A Queer Christian Survival Story

    Julie Rodgers is a writer, speaker, and leader in the movement toward full inclusion for LGBTQ people in Christian communities. Rodgers has been featured in Pray Away, a documentary about the “pray the gay away” movement, where she talks about her experience as a survivor of conversion therapy. She played a key role in shutting down Exodus International the largest conversion therapy organization in the world. Rodgers is currently serving as a Teaching Fellow at The Faith and Justice…
  • How to Build a Political Email List

    political email list
    Posted on Oct 11, 2021 by Joe Fuld

    Do Not Buy a Political Email List – Learn to Build One

    There are ads all over the internet to buy a political email. As easy as it sounds, do not do it – do not buy a political email list. They are waste of money, can hurt your online reputation and upset constituents. Instead, build a list organically. Building a political email list is a daunting task, but with a few tactics, planning and patience, you can increase your supporter base.  What is a political email list?: We define a political email list as an email list of folks to engage,…
  • 7 Questions with Tim Gibbs

    Tim Gibbs
    Posted on Oct 04, 2021 by Kara Yannotta

    7 Questions with Tim Gibbs

    Tim Gibbs has worked in the public policy sphere for more than 20 years, where he helped pass impactful laws at both the municipal and state levels. In the last five years, Gibbs played a critical role in passing over 100 local ordinances, including successfully advocating against the sale of flavored tobacco products within various urban and rural areas of California. Gibbs also has significant ballot initiative experience. One of his successes includes the approval of Proposition 56 in 2016, which increased…
  • Advocacy Message: Know Your Advocacy Campaign Goals

    Advocacy Message
    Posted on Sep 24, 2021 by Joe Fuld

    What is an Advocacy Message and How Do I Get One? 

    Advocacy message development can be challenging.  Join us as we go through the basics of developing an advocacy message, as well as more advanced steps to build an advocacy message that goes the distance.   Advocacy message definition:  An advocacy message is a core statement that you use to define your advocacy mission to the public. In a public affairs or public facing advocacy campaign, the message is critical to ensuring folks understand what you are about and what you want to accomplish.…
  • 7 Questions with Josh Greene

    Josh Greene
    Posted on Sep 20, 2021 by Kara Yannotta

    7 Questions with Josh Greene of The Mather Group

    Josh Greene is the CEO of The Mather Group - where he focuses on utilizing Wikipedia, SEO, retargeting and pay-per-click (PPC) as means to improve clients’ online presence and website traffic. Josh worked in corporate marketing before starting the Mather group and has a keen understanding of how SEO and web presence can enhance a brand. This week, we asked Josh 7 questions about his work.  In what cases is it beneficial for a company or organization to have a Wikipedia page? In almost all…
  • The Future of Political Organizing "Post-Pandemic"

    Political organizing
    Posted on Sep 09, 2021 by Ben Holse

    What Does Political Organizing Look Like from our 2021 Crystal Ball? 

    We’ve written a lot about political organizing and tactics like canvassing and phone banking in the past. But what does the future of political organizing hold in a post-pandemic world? Will digital be more important than in-person? How will grassroots and tech work together? What will the role of data be?  As a former grassroots political organizer who likes to stay up-to-date on all the latest trends, allow me to dust off our crystal ball once again and give you our take on…
  • 7 Questions with Gigi Georges

    Gigi Georges
    Posted on Sep 07, 2021 by Gaby Zwolfer

    Gigi Georges Discusses Her New Book Downeast: Five Maine Girls and the Unseen Story of Rural America

    Gigi Georges, a Brooklyn native who now splits her time between New Hampshire and Downeast Maine, wrote her first book after an extensive career in politics, public service, and academia. A former White House special assistant to President Bill Clinton and State Director for Senator Hillary Clinton, Georges has taught political science at Boston College, been a program director at the Harvard Kennedy School, and served as a managing director for…
  • IssueVoter - Maria Yuan Answers 7 Questions

    Posted on Aug 30, 2021 by The Campaign Workshop

    IssueVoter: Maria Yuan discusses civic engagement

    IssueVoter founder Maria Yuan decided to start the nonpartisan platform after working on a successful political campaign in one of Iowa’s swing districts and for a Texas State Representative. The organization seeks to increase civic engagement and communication between constituents and their members of Congress. In this interview, Maria discusses her experience running IssueVoter and how her platform connects constituents with their Congressional representatives.     1. Why did you start…
  • Digital Campaigns: Improving SEO for Digital Advocacy

    SEO for Digital Campaigns
    Posted on Aug 23, 2021 by The Campaign Workshop

    Digital Campaigns - Make Digital Advocacy Easy to Find

    When it comes to digital campaigns an organic approach is often overlooked. The first place most of us look to answer a question is online. But often digital advocacy campaigns and political campaigns forget about search especially organic search in their digital strategy. Start with a plan: Advocacy organizations, Associations and political campaigns need to plan for organic search - specifically Search Engine Optimization (SEO) in their digital campaigns.…