• Crypto Donations: Should My Nonprofit Accept Crypto?

    Crypto Donations
    Posted on Jan 17, 2022 by Joe Fuld

    Crypto Donation Pros and Cons 

    Should my nonprofit accept crypto donations?  As the use of cryptocurrency, such as bitcoin, grows, more and more nonprofits are accepting bitcoin donations, but what are the upsides and downsides of taking crypto donations? Should all nonprofits get on the crypto donation caravan? Read for our take on cryptocurrency for nonprofits. Top line: Many nonprofits have started accepting crypto donations and, in turn, have raised more money than ever expected. Most nonprofits still don’t accept these donations but that…
  • Political Campaign Website: Are you Ready for 2022?

    Political Campaign Website
    Posted on Jan 10, 2022 by Ben Holse

    Get Your Political Campaign Website Ready for the New Year

    A political campaign website is one of the most important early investments a campaign can make. Your website gives voters a place where they can learn more about your campaign and where you can spin your narrative however you want. Until recently, websites costed thousands of dollars to develop and required many months of careful planning and plenty of time to build. Nowadays, there’s an abundance of easy-to-use templates at your disposal – it’s no longer a significant cost investment…
  • Maximize Your Independent Expenditure Campaign's Interest

    Brain made out of yellow paper
    Posted on Jan 03, 2022 by

    Independent Expenditure Success Starts with a Plan

    Here at The Campaign Workshop, we have written a lot about independent expenditure strategy in the past, but the key takeaways never change: 1.    Know your goals. 2.    Do no harm. 3.    Don’t duplicate efforts. Today, I want to share a little more about that last point. Campaigns are complex beasts, and there are a thousand ways you could…
  • Advocacy Strategies: Approach Change Holistically

    advocacy strategy
    Posted on Dec 27, 2021 by Martín Diego Garcia

    Building Advocacy Campaigns on Winning Advocacy Strategies

    Advocacy campaigns should be built on advocacy strategies. Simple, right? But creating a strong foundation for an advocacy campaign is sometimes easier said than done. If you’re planning an advocacy campaign, you’re probably passionate about an issue. Make sure all that time and effort (not to mention the unavoidable frustration that comes with any campaign) are invested in a campaign that has a fighting chance to succeed. With some careful planning and resilience, you can make the…
  • Campaign Message: 7 Tips for How to Stay on Message in 2022

    campaign message
    Posted on Dec 20, 2021 by Kata Grosman Fernandez

     Stay on Message: A Good Campaign Message Helps Campaign and Advocacy Goals. 

    Is Your campaign message ready for 2022?  You may be wondering how to stay on message in the new year in order to meet your goals. The new year will bring with it plenty of forums, debates, and other public speaking events that will serve as opportunities to share your campaign message with diverse audiences. Maintaining a strong, consistent message will prove crucial as we inch closer to primaries and Election Day. Read on for some ways to help yourself stay on…
  • Did My Program Work?: Try These Tips for Program Evaluation

    Program Evaluation
    Posted on Dec 13, 2021 by Joe Fuld

    Program Evaluation- Don't Skip It! 

     It is time to look at program evaluation and planning for 2022. Whether you are a non-profit, labor union, independent expenditure organization issue group or political campaign, taking the time to evaluate the success of your program is a necessary step to future success.  Win or lose, understanding what worked and what did not is an important and it can be the beginning of a future play book. If you want a more comprehensive look at program evaluation download our…
  • Democratic Direct Mail: What Does a Political Mail Firm Do?

    Democratic Direct Mail
    Posted on Dec 06, 2021 by Joe Fuld

    Your Democratic Direct Mail Questions Answered

    What does a campaign mail firm do? Admit it, this is a question that a lot of people have asked but never got a clear answer. Well, never fear, after producing winning Democratic direct mail for over ten years, The Campaign Workshop is here with answers. Your mail firm is an integral part of your campaign’s communication team. They are available to provide you with advice on the best ways to message your campaign, interpret polling data, and formulate your message in order to create a comprehensive…
  • Virtual Training, In-Person Training, and Hybrid Training: What is the Difference?

    Virtual Training
    Posted on Nov 29, 2021 by Joe Fuld

    Is Virtual Training the Right Option for You? 

    Thinking about virtual training? As a company, we create and run political, campaign, and advocacy training programs for groups and organizations. Since 2009, we had done all our trainings in-person, but Covid-19 changed that. Training is not a one-size-fits-all solution and different kinds of training, in-person, virtual, and hybrid, can all help you achieve your goals for the long- and short-term. Before you choose the kind of training you need, make sure to have defined goals for your training…
  • Virtual Fundraising Event Tips

    Virtual Fundraising
    Posted on Nov 22, 2021 by Joe Fuld

    A Successful Virtual Fundraising Event Starts with a Plan 

    Virtual fundraising is not easy. These tips will help you build a virtual fundraising event plan. No matter the size, let us share our experience on what fundraising mistakes to avoid and how to launch and execute a successful virtual fundraiser.   Getting started: Good virtual fundraising events are not organized and executed overnight. The main components of a successful fundraising event are linked to what you do before, during, and after the event.  Have virtual fundraising goals:…
  • Virtual Meetings: Put a Little Zip in Your Zoom

    Virtual Meetings
    Posted on Nov 15, 2021 by Joe Fuld

    Virtual Meetings Don’t Have to Suck: Learn How to Make Remote Meetings Work for You

    Virtual meetings don’t have to suck. Due to COVID-19, most organizations are Zoomed out, but virtual meetings are not going away anytime soon. Learn how to get the most out your Zoom meetings while being informative and engaging.   Have an agenda: An actual agenda for a meeting may sound basic, but there are lots of folks who have meetings without one. Always do it.  Make it short: Don’t keep talking for the sake of it. Virtual meetings should be efficient–keep…
  • Canvassing Rural Areas

    canvassing
    Posted on Nov 08, 2021 by Ben Holse

    Canvassing Rural Areas: Door to Door Is Not the Same Everywhere

    Canvassing rural areas present a unique set of challenges. You want to door knock as many homes in these areas as you can. Grassroots canvassing is the most effective method of volunteer voter contact so plan for the door-to-door canvas program to take time and resources. You also want to be conscious of your resources and canvas in a way that makes sense for both you and your canvassers. Below are some of our favorite grassroots campaigning suggestions to overcome the challenges…
  • Campaign Management Tools: Campaign tools and Trends for 2022

    Campaign Management Tools
    Posted on Nov 01, 2021 by Joe Fuld

    2022 Campaign Management Tools: What You Need to Know

    Looking for campaign management tools?  So, you are gearing up your political campaign or advocacy program for the 2022 cycle, and you’re already starting to find that you can’t possibly keep track of every campaign tool you need. Fear not. We are back with our 4th edition of the 100+ Best Campaign Management Tools List. This year’s version will make your campaign tools choice easier…
  • Peer-to-Peer Texting: Is the Party Over?

    Peer-to-Peer texting: Is the party over?
    Posted on Oct 25, 2021 by Joe Fuld

    Peer-to-Peer Texting is Changing: Understand the Landscape

    Whether you like peer-to-peer texting or hate it, it is essential to understand it if you run an organization or a political campaign. This is due to a changing landscape with real implications for fundraising, organizing, and voter turnout activities in the short and long term.  Textpallooza: Over the past two election cycles, the volume of peer-to-peer and political texting has increased with almost no end in sight. There is a lot to like about texting as a communications medium. The…
  • 7 Questions with Julie Rodgers

    Julie Rodgers
    Posted on Oct 18, 2021 by Gaby Zwolfer

    Julie Rodgers and Outlove: A Queer Christian Survival Story

    Julie Rodgers is a writer, speaker, and leader in the movement toward full inclusion for LGBTQ people in Christian communities. Rodgers has been featured in Pray Away, a documentary about the “pray the gay away” movement, where she talks about her experience as a survivor of conversion therapy. She played a key role in shutting down Exodus International the largest conversion therapy organization in the world. Rodgers is currently serving as a Teaching Fellow at The Faith and Justice…
  • How to Build a Political Email List

    political email list
    Posted on Oct 11, 2021 by Joe Fuld

    Do Not Buy a Political Email List – Learn to Build One

    There are ads all over the internet to buy a political email. As easy as it sounds, do not do it – do not buy a political email list. They are waste of money, can hurt your online reputation and upset constituents. Instead, build a list organically. Building a political email list is a daunting task, but with a few tactics, planning and patience, you can increase your supporter base.  What is a political email list?: We define a political email list as an email list of folks to engage,…