• Gang Printing for Your Direct Mail Budget

    Ganging Considerations for Direct Mail
    Posted on Sep 10, 2020 by Sophie Thurber

    Gang Printing for Your Direct Mail Budget win!

    Let’s talk about gang printing and economies of scale. And—lest you think that “economies of scale” sounds boring—let me assure you that there is nothing boring about saving money. As campaigns get off the ground and start building out their plans, they often want to do several pieces of mail, segmenting their targeting universe (because, crosstabs!) and customizing messages across multiple mailers. But then they get the budget and think, “Welp, I forgot about postage and shipping. And oof, the…
  • Opposition Research and Self Research: Contrast Wins Your Campaign

    Opposition research - green chat bubble with a thumbs down and red chat bubble with a thumbs up
    Posted on Sep 07, 2020 by Joe Fuld

    Opposition Research and Self Research For  Your Campaign

    Opposition research, or “oppo” for short, is something that every campaign needs to think about even if it as simple as doing a message box exercise or using Google.  Opposition research can be done by a specific type of political consulting firm. They specialize entirely in finding things out about people that a simple Google search would not turn up. (Though they can definitely get details on all Google-able offenses, too.) Opposition research political consulting firms subscribe to…
  • Women Running for Office: A How-To Guide

    women holding vote buttons
    Posted on Sep 03, 2020 by The Campaign Workshop

    Challenges and Opportunities for Women Running for Office 

    Since Donald Trump was elected in 2016, we have seen women running for office at all levels of government at an unprecedented rate—and winning. We’ve written ultimate guides for running for office in the past, but running for office as a woman comes with a unique set of challenges and opportunities.  Before we jump right into the challenges and opportunities that come along…
  • Post Office Delays Impact Mail Delivery and 2020 Campaigns

    Post office delays
    Posted on Aug 31, 2020 by Joe Fuld, Ben Holse

    U.S. Post Office Delays & Slow Direct Mail Delivery in the 2020 Election

    What is going on at the US Postal Service (USPS)?  Have you experienced post office delays? Beyond the current political dysfunction, USPS has fallen victim to inconsistent funding, under-capitalization, ill-timed cost cutting measures and a lack of respect for the system and its workforce. On top of the ongoing pandemic, USPS will be facing an unprecedented influx of absentee ballots. Some of these vote-by-mail ballots will be in states like New York and Michigan…
  • Pollster Ben Lazarus: 7 Qs on State Legislative Races

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    Posted on Aug 27, 2020 by Mariana Boully Perez

    Pollster Ben Lazarus on State Legislative Races, COVID-19, and the 2020 Election. 

    Pollster Ben Lazarus is currently the Director of Research Solutions at TargetSmart. He is a specialist in state legislative races and works as a principal pollster and analytics consultant for the New Jersey Democratic Assembly Campaign Committee, the Maryland Senate Democratic Caucus, and the Indiana House Democratic Caucus. We asked him 7 questions on polling in state legislative races.  1. What has changed in the world of political polling since you started…
  • Advocacy RFP Pitfalls to Avoid

    Advocacy RFP Woman pointing to document in front of two men
    Posted on Aug 24, 2020 by Ben Holse

    Advocacy RFP Writing Tips 

    The goal for your advocacy RFP should be to compare apples to apples and make the best decision for your organization. Check out our Advocacy RFP Template to determine what questions you should be asking your advocacy consultants in your request for proposals. At The Campaign Workshop, we fill out a ton of advocacy RFPs and have seen a lot of good ones and some not so good ones. The RFP process can often be riddled with unintended…
  • 7 Questions on Virtual Canvassing in the Age of COVID-19

    green megaphone made out of binary code
    Posted on Aug 20, 2020 by Mariana Boully Perez

    Alan Rosenblatt and Craig Johnson on Virtual Canvassing and Digital Communications

    Craig Johnson and Alan Rosenblatt are both a part of Unfiltered.Media, where Johnson is the co-founder and Rosenblatt is a partner. Together they have more than 35 years of experience in digital communication. Now, more than ever, virtual canvassing has become essential for the success of campaigns. Here are the 7 questions we asked them to gather their insights on…
  • 7 Questions: Chuck Rocha on Latino Outreach & 2020 Sanders Campaign

    tio bernie book cover
    Posted on Aug 19, 2020 by Mariana Boully Perez
    *Credit to Lalo Alcaraz for the book cover

    All About Chuck Rocha’s New Book, Tío Bernie, and Latino Outreach

    Chuck Rocha has been doing ground-breaking work from the start. At 29, he was the first person of color named National Political Director of the United Steelworkers of America (USW). In 2010, Rocha left USW and founded Solidarity Strategies, a Latino-owned and operated political consulting firm. In 2016 and 2020, he worked for Bernie Sanders’ presidential campaign,…
  • Timelines and an Advocacy RFP Template

    Photo of timeline with steps
    Posted on Aug 17, 2020 by

    Make Sure to Include a Timeline in Your Advocacy RFP Template

    Using an advocacy RFP template can help streamline the process of hiring the right partner for your next project. The exercise of filling out the template should help you identify your goals, any constraints on the project, and strengths and weaknesses in your organization that you’ll need to be aware of to get your project out the door. One critical area to think through at the outset is your…
  • Political Direct Mail: Let’s Nerd Out on Paper Stock

    paper going fast on a big printer
    Posted on Aug 13, 2020 by Sophie Thurber

    Political Direct Mail Starts with Paper Stock

    Any printer can give you paper—commonly referred to as “stock”—that is lying around the shop. But when it comes to what paper stock is available for your political direct mail, there are as many choices as there are types of drinks at your favorite coffee shop. Each paper type has specific characteristics that influence printability, color, texture, and price. So, don’t order a pumpkin spice…
  • 7 Questions on the 2020 Election w/ David Pepper

    David Pepper: Three conversation bubbles outlined with different colored pegs
    Posted on Aug 12, 2020 by

    David Pepper on His Book, The Voter File and the 2020 Election

    David Pepper is the former chairman for the Ohio Democratic Party. Prior to that, he served as a councilman for the city of Cincinnati and was a member of the Hamilton County Board of Commissions. Pepper has authored The People’s House, which predicted Russian meddling in the 2016 elections, as well as The Wingman, which focuses on the role of dark money in campaigns.…
  • GOTV Script Writing

    typewriter with a green phone paper and pencil GOTV Script
    Posted on Aug 10, 2020 by Martín Diego Garcia

    GOTV Script Writing Is An Art - Try Our tips for Canvassing, Phone Banking & SMS

    Get Out The Vote (GOTV) scripts are important because, in the vast majority of cases, they are your last chance to talk to your campaign’s core supporters to encourage them to vote. Therefore, it’s important that you make a lasting impression with these people and engage with them in a way that will resonate enough that they’ll take an hour (or six) out of their day to go vote. First, answer these basic questions to make sure your GOTV efforts are effective…
  • Advocacy RFP: Reference Check Tips for Your Public Affairs Campaign

    Man looking at computer/documents Advocacy RFP
    Posted on Aug 06, 2020 by Elena Veatch

    Advocacy RFP: References Matter

    We’re all about helping organizations navigate request for proposal (RFP) processes, and our advocacy RFP template is a great resource for folks who are looking to hire a consultant or vendor.  Once you get the ball rolling on the RFP process, make sure you think through what you really want to learn from references in the final stage. There’s no one-size-fits-all consulting firm out there—a firm that’s a great fit for one…
  • Political Campaign Jobs Are Hard to Find

    political campaign jobs
    Posted on Aug 03, 2020 by The Campaign Workshop

    Political Campaign Jobs: Find a Campaign Job With Our Tips   

    Political campaign jobs can be elusive to find. As someone who has gone through the daunting task of political job hunting not too long ago, I know how tough it can be to land a political campaign job—especially your first. With so many newly minted undergraduate, graduate, and even law school grads hunting for jobs in the same market, it can sometimes be an overwhelming and discouraging undertaking. But in the end, all your efforts will be worth it. Sooner or later, most successful…
  • Telephone Town Halls for My Political and Advocacy Campaign

    telephone town hall: cartoon of a woman sitting on a desk talking on the phone and two other people taking on the phone
    Posted on Jul 30, 2020 by Joe Fuld

    Telephone Town Halls: Do Political & Advocacy Campaigns Need Them?

    What are  telephone town halls? Think of a telephone town hall as a cross between a radio talk show, an old-fashioned town hall, a member meeting, and a conference call all done in the comfort of your home or office.  Why host a tele-town hall: It seems like everyone is looking for ways to engage their organization, membership, and voters in a quick and compelling way. A telephone town hall is a way to move your audience.  How to recruit for telephone town halls:  …