Canvassing

David Fleischer is the founder and former director of the Los Angeles LGBT Center’s Leadership LAB, and the creator of the pioneering outreach approach called “deep canvassing”. Before the Leadership Lab, David led political training programs at the LGBTQ Victory Fund and the National LGBTQ Task Force. He has politically organized all over the country, advocating for LGBTQ+ rights for decades. His work has been profiled in major publications such as The Atlantic and the New York Times days, David has an amazing Substack you should check out and writes about deep canvassing and its empirically proven ability to change hearts and minds. This week, we asked Dave 7 questions about his career path and experience.  Checkout the podcast interview here.

Campaign walk cards are an important element to any field strategy. They give your canvassers something tangible to discuss at the doors and are a great way to introduce your candidate to voters. Unfortunately, a lot of campaigns create walk cards the wrong way.

As candidates, by this point you have probably been knocking on doors for weeks and are finally at a place where you are ready to bring in the cavalry, your volunteers! For campaigns, we believe in doors, doors, and more doors.  Those doors translate into more voter contact and more identified targets for GOTV. Hitting doors in the right way is why having a structured and detailed canvass training is vitally important.

For many campaigns, persuasion will be an important element of their field campaign. Following an ID program, you will want to dispatch your persuasion program. Launching this program is especially important as the election nears as voters become increasingly persuadable. Among the three primary types of field scripts (ID, persuasion, GOTV), GOTV scripts tend to be the longer because you attempt to engage your target in a conversation.