Political Direct Mail in the Digital Age

POLITICAL DIRECT MAIL IS HERE TO STAY

Despite rumors to the contrary, if you are running for office, political direct mail will play an important role in your campaign. This book will give you all the tools that you need to put targeted communications  to work for your campaign or organization.

In this ebook, you’ll learn:

• Why campaign mail is still essential
• How to write engaging political direct mail
• The basics of state-of-the-art mail targeting
• How to use mail in conjunction with your other programs  
• The ways in which political mailers can play a role in your campaign, labor union or nonprofit
• How to save money on campaign mail and stay within budget

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