Advocacy Tactics

Advocacy tactics and advocacy campaign strategies will continuously change with the times and so must we. Public affairs campaigns are now common on smaller federal issues as well as state and municipal issues.

Is Your campaign message ready for 2022?  You may be wondering how to stay on message in the new year in order to meet your goals. The new year will bring with it plenty of forums, debates, and other public speaking events that will serve as opportunities to share your campaign message with diverse audiences.

Launching a community advocacy campaign can seem intimidating – where would you begin? There are countless campaign tools available to you, but they don’t mean anything if you don’t know what to do with them.

How do you leverage grassroots advocacy? Start with a cup of coffee.

Advocacy mail does not always get the credit it deserves. Part I of this post takes you through the basics of putting together a letter package for your advocacy mail campaign. Part II walks you through making the most of a letter package that includes a reply device (buckle up!).

We often find that a digital advocacy campaign is expected to meet multiple organizational goals at once. Unfortunately, you can’t really have it all. So how do you choose an objective and what digital strategy is likely to achieve it?

I have yet to encounter a client that doesn’t need to grow its advocate and/or donor bases, and letter packages are here to help! (Yep, I’m shouting about letter packages.)  advocacy mail letter packages are not the answer to every advocacy campaign’s needs, but in the world of direct mail, they can pack a pretty great one-two punch. They are statistically proven to be effective (people open them), and they can be formatted with a reply device, so you can actually list build with them.

Why the Most Positive Social Change is to Subscribe to the Resist Podcast List
I love a good podcast. Amongst all the Fox News dog whistle rhetoric, it is good to hear positive social change.  This list is a compilation of favorites from the TCW staff and we know you will love them too. Listen, get inspired, and go instill positive social change throughout the world. Welcome to The Campaign Workshop’s Resist Podcast List.