Four young adults standing in a circle looking at their phones,. Their faces are barely visible.

5 Digital Video Tips for Your Next Ballot Measure Campaign

by Ben Holse (He/Him)

As anyone who’s worked on a ballot measure campaign will tell you, ballot measures tend to fly under voters’ radar. You typically need a strong ground game and a dedicated group of local volunteers to be successful. Most ballot measure campaigns also need an element of voter education and persuasion added to their programs. Without it, many voters won’t understand what the measure does and why it’s important. Ballot measures are often the very last thing on the ballot, so sometimes you simply need to remind voters to fill out the entire ballot or to flip the ballot over.

Steps to qualifying ballot measures

Qualifying Ballot Measures

by Phoebe Retta (She/Her)

Qualifying a ballot measure is a significant undertaking. Sometimes the most difficult part of a ballot measure campaign is just making it to the ballot. From gathering signatures to overcoming legal hurdles, qualifying an initiative takes planning, time, and (very often) a sizable investment (both in terms of dollars and human capital).

Tim Gibbs

7 Questions with Tim Gibbs

by The Campaign Workshop

Tim Gibbs has worked in the public policy sphere for more than 20 years, where he helped pass impactful laws at both the municipal and state levels. In the last five years, Gibbs played a critical role in passing over 100 local ordinances, including successfully advocating against the sale of flavored tobacco products within various urban and rural areas of California.

Progressive Campaigns Need to Take Risks in 2016

by Joe Fuld (He/Him)

It was a great year to go to Vegas for BISC's Road Ahead conference. It’s always a good time to visit Vegas when its 12 degrees in DC. As we leave BISC, it is clear that progressive campaigns have some real challenges. While proactive ballot measures are an important tool to help change the dialogue on issues we care about, they are only one part of a broader set of tactics that progressive campaigns need to engage in.

Your ballot measure here

Qualifying a Ballot Measure

by The Campaign Workshop

Sometimes the most difficult part of a ballot measure campaign is qualifying a ballot measure for the the ballot. Advocacy and political organizations alike have long used the ballot measure (or referendum, question, initiative, etc., depending on where you’re from) as a tool to advance their mission. It’s a way to get the public involved with your issue, and to show widespread support if successful.