Conference

By the end of the year folks will be going to conferences again.  Conference ROI is important to understand whether or not certain conferences are worth the investment and time. Every year my employees and I go many conferences Virtual and some day in person for both learning and marketing. I believe every conference  - I learn something. Prior to focusing on return on investment (ROI), we never a had a formal process for retaining knowledge from a conference. So a few months ago we implemented a simple plan to document conference ROI.