Cost Per Action

With Trump as president, nonprofit organizations have an opportunity to use digital advocacy to grow engagement and reach donors and constituencies. This doesn't make it any easier to get legislation passed, but it does present an opportunity for growth that may not have existed in the past for your organization.

For a long time we have worked with publishers like Change.org, Care2 and Daily Kos on cost per acquisition (CPA) campaigns. Often the ROI is good on those names for both fundraising and advocacy, but for some, a purely petition driven cost per acquisition strategy is not yielding the benefit it once did.