CPA Campaigns

Molly Connors is the Director of Business Development for Care2, a social network for good with 50 million members starting Care2 petitions and sharing stories that inspire action. Care2 helps connect nonprofits and mission-based brands with supporters who are passionate about their causes.

You don’t need a clipboard for online petitions, but you do need a strategy. Online petitions are a great way to bolster your supporter base around an issue. You can use a digital action as a hook to get folks involved with your campaign or cause in the long run. List building isn’t always easy, quick, or cheap—make sure you plan ahead so you can do it right and make the most out of your new supporters.