Advanced Micro-Targeting

Advanced Micro-Targeting: Campaign Data Targeting Is Key to Winning

by Joe Fuld (He/Him)

Advanced micro-targeting can be the tactical advantage you need to win your campaign. Before delving into micro-targeting, voter modeling, and other advanced-targeting, let’s begin by defining targeting to ensure we’re all on the same page. This process is crucial for all campaigns-candidates, ballot initiatives, independent expenditure, and more.

list matching

List Matching For Digital Politics & Advocacy

by The Campaign Workshop

Political advertising can be expensive, so it is imperative to make sure that every dollar is well spent. A big chunk of that change will go towards figuring out who you want to serve your ads to and where, whether for conversion or eyeballs. Over the past few years, methods for creating ad universes have evolved to become more precise and granular – enter list matching.

Mailbox with digital pixels coming out of it

Democratic Direct Mail Voter File Guide

by Elena Veatch

Good data makes all the difference in building an effective Democratic direct mail program. Understanding your voter file access options is critical to laying the groundwork for a strategically targeted voter communications campaign. What’s more, knowing the ins and outs of voter file models and other data points will help you maximize your resources—after all, you can’t afford to target every voter in your electoral geography.

Top Campaign Voter File Tips
Voter File 2.0