Democratic Direct Mail

Democratic Direct Mail: What Does a Political Mail Firm Do?

by Joe Fuld (He/Him)

What does a campaign mail firm do? Admit it, this is a question that a lot of people have asked but never got a clear answer. Well, never fear, after producing winning Democratic direct mail for over ten years, The Campaign Workshop is here with answers.

Democratic Direct Mail: What does a Political Mail Firm Do?

Democratic Direct Mail: What Does a Campaign Mail Firm Do?

by Joe Fuld (He/Him)

What does a campaign mail firm do? Admit it, this is a question that a lot of people have asked but have never gotten a clear answer. Well, never fear after producing winning Democratic direct mail for over ten years, The Campaign Workshop is here with answers. Your mail firm is an integral part of your campaign’s communication team.

political direct mail practices

Political Direct Mail Best Practices

by Elena Veatch

For over a decade, folks have written off political direct mail as a remnant of the past akin to the flip phone. In reality, political direct mail is still thriving in the digital age—and it’s playing far more than a supporting role. Direct mail and television ads  traditionally account for about half of all media spending (whereas digital ads account for only five percent of paid communications budgets on average). While mail won’t be a good fit for every political or advocacy campaign, there’s a reason it’s stuck around for so long: it’s an effective medium for persuading and mobilizing voters.

Primary direct mail Two young females sitting at a table together hugging one another.

Why Direct Mail Works for Primaries

by Joe Fuld (He/Him)

Direct mail can be your campaign saving grace. Running for office can be overwhelming. There is a steep learning curve with very little room for error and a lot to consider. Always remember that once you formulate a strong, clear message for your campaign, the most important part of a primary campaign is getting that message out to voters. What better way to do this than via direct mail? 

Political direct mail:7 clocks showing different times on a shelf in front of yellow backdrop.

Political Direct Mail: An Edit Too Far?

by Elena Veatch

Building a strong political direct mail program for your campaign doesn’t have to involve the amount of back-and-forth you may expect (or fear). Having a clear dialogue and a shared understanding of goals between the political consultant and the campaign team from the get-go can streamline the process and reduce the number of headaches for both parties along the way.

mailbox with mail

What Does a Democratic Direct Mail Firm Do?

by Ben Holse (He/Him)

Democratic direct mail: What does a mail firm do? Admit it, this is a question that a lot of people have wanted to ask but were too embarrassed: Well, never fear, After doing  award winning campaign mail for over ten years The Campaign Workshop is here with the answer. Below is a very general, and in no way exhaustive, overview of the duties of a good Democratic direct mail firm.