Developing A Communications Strategy

When you’re setting up a communications program for your political campaign, one of the hardest questions you’ll face is how much your campaign digital budget should be. When you’re thinking through your budget, there are three main factors that will influence how much money you put into digital.

Gabriella Mirabelli is the CEO and Co-Owner of Anatomy Media, an Emmy Award winning creative marketing agency, which offers premium creative and research consulting services for world-class television and media brands. Gabriella Mirabelli also hosts the Up Next Podcast, which features new ideas in the media industry with innovative leaders in entertainment and business.

Candidate campaigns have a number of options when it comes to their communications mediums. Which communication medium a campaign chooses depends largely on their strategic objectives, targets, and, of course, budget. Below is a very general overview of the most common modern candidate campaign communication mediums and their pros and cons.

The recent off-year elections may not have gotten a ton of national press, but for people living in states where major offices were decided, they were extremely important. In some ways, a campaign is a campaign, and your online communications program should be reflective of that.  In others though, off-year elections are pretty different, and planning your digital strategy with those differences in mind can yield some great things.