EIP | The Campaign Workshop

two envelopes side by side, one with a check mark and one with an x

Jul 06, 2020

Direct Mail Testing Is Worth the Time and Resources

Direct mail testing can strengthen your voter contact efforts in the long run by revealing what works and what doesn’t through concrete data. If you want to glean insights from your program, setting up an experiment is worth the time and resources, no matter the size or scope of your campaign.

Oct 27, 2014

Load Leveling: What does it mean for political direct mail?

by The Campaign Workshop

On April 10, 2014, the United States Postal Service (USPS) implemented a new policy called Load Leveling on standard (bulk) mail drop shipped to the DSCF level. This new policy changes the way mail enters the DSCF level and moves through the postal system. The new policy is meant to “allow a more balanced distribution of DSCF standard mail across delivery days.”