Facebook for Advocacy

Since the 2016 election, Facebook has been working on making sure that every political campaign that advertises on their platform is verified to do so in the United States and has made their ads more transparent in terms of who is paying for them.

In the world of Digital Advocacy, what’s all the rage right now? Leveraging your Facebook audience to grow your email list. A well-targeted Facebook campaign can obtain "Likes" at a fraction of the cost of running traditional digital ads.