Grassroots Activism

Launching a community advocacy campaign can seem intimidating – where would you begin? There are countless campaign tools available to you, but they don’t mean anything if you don’t know what to do with them.

How do you leverage grassroots advocacy? Start with a cup of coffee.

It’s difficult to recruit volunteers for any political or advocacy campaign in the first place—not everyone has the time, energy, or desire to clock in unpaid hours for a candidate or cause that they support. But it can be even harder to retain volunteers in your grassroots organization once you get them in the door.