How To Make A Good Ad

Recently a student at Queens University, Stephen Crotty, reached out to The Campaign Workshop with questions for his paper on political writing. Stephen’s questions were really thoughtful and forced me think critically about some of the things I do when communicating for politics. Stephen kindly agreed to let us repost his questions and my responses as a 7 questions post. 

A lot of groups and organizations come to us for advice on building an effective digital advocacy campaign on a limited budget. Our clients are tackling the issues that matter, from addressing our climate crisis to protecting women’s reproductive rights to advancing paid family leave polices. That said, dollars for digital advocacy don’t grow on trees. Our number one piece of advice for any organization that wants to make headway in engaging folks online is to prioritize your goals to set yourself up for success.

Our third installment of our picks for innovative nonprofit marketing campaigns is here to inspire  your creativity. This time, we have chosen four creative advertising campaigns that incorporate direct mail, video, and print advertising to convey important messages.