How To Organize A Political Campaign

Deep canvassing is a growing tactic for voter persuasion that uses longer, two-way conversations. Campaigns, especially electoral campaigns, are always on the lookout to find the most efficient and effective way to persuade voters to support their cause. In the past, door to door canvassing and phone campaigns were a staple of field operations to identify and persuade voters to vote for their candidate or issue.

After disappointing outcomes on Election Day for Democrats across the country, plenty of folks are wondering how we move forward and run better campaigns in the future. Dave Fleischer, the Project Director at the Los Angeles LGBT Center’s Leadership LAB, has big ideas on how campaigns can improve their deep canvassing efforts.