How To Organize A Political Campaign

We’ve written a lot about political organizing and tools like canvassing and phone banking in the past. But what does the future of political organizing hold? As a political and advocacy organizer who has been working in this space for 30 years, I like to stay up to date on all the latest grassroots organizing trends and make sure I am not just relying on the old school tactics I grew up on, but am focusing on what is performing well and what will do well in the future. Here are my tips for stepping up your campaign tactics for 2026 and what to test going forward. 

Deep canvassing is a growing tactic for voter persuasion that uses longer, two-way conversations. Campaigns, especially electoral campaigns, are always on the lookout to find the most efficient and effective way to persuade voters to support their cause. In the past, door to door canvassing and phone campaigns were a staple of field operations to identify and persuade voters to vote for their candidate or issue.

After disappointing outcomes on Election Day for Democrats across the country, plenty of folks are wondering how we move forward and run better campaigns in the future. Dave Fleischer, the Project Director at the Los Angeles LGBT Center’s Leadership LAB, has big ideas on how campaigns can improve their deep canvassing efforts.