Person looking at a bad campaign poster with a big X on it

10 Common Political Messaging Mistakes & How to Fix Them

by Joe Fuld (He/Him)

In our line of work here at The Campaign Workshop, there are a lot of common mistakes we see in political messaging. Getting political messaging right is more art than science. You need to take a lot of things into account, including timing, authenticity, emotion, contrast, your call to action, and more. Learn the common mistakes folks make in their political messaging and how to prevent them. 

campaign message

Campaign Message Vs. Issue—What’s the Difference?

by Tobias Cebulash (He/Him)

A strong campaign message can be the linchpin that differentiates success from failure. However, a common source of confusion in campaigns is the conflation of a campaign message with a central issue. The reason behind this confusion is the passion that fuels issue politics—which often drives candidates and advocacy groups to perceive their chosen issue as their core message. This is a mistake. A campaign message is not merely a reflection of an issue or set of issues; rather, it seeks to establish a more profound connection between the candidate or campaign and the voters they are reaching out to.

Stump Speech Writing

Stump Speech: The Ultimate Speechwriting Guide

by Martín Diego Garcia (He/Him)

Here is our ultimate guide to writing a great stump speech. We all know that the candidate is the campaign’s best asset, and the stump speech is the best campaign tool for delivering a 7C’s (clear, concise, contrastive, connective, creative, compelling, consistent) message and personal story about the candidate and campaign.