Advanced Micro-Targeting

Advanced Micro-Targeting: Campaign Data Targeting Is Key to Winning

by Joe Fuld (He/Him)

Advanced micro-targeting can be the tactical advantage you need to win your campaign. Before delving into micro-targeting, voter modeling, and other advanced-targeting, let’s begin by defining targeting to ensure we’re all on the same page. This process is crucial for all campaigns-candidates, ballot initiatives, independent expenditure, and more.

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