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Political Campaign Budget: Voter Contact Tactics for The Win

by Elena Veatch

While there’s no one-size-fits-all approach to crafting a winning campaign strategy, there are a couple rules of thumb when it comes to building a budget with communications tactics that will set you up for election night elation (and of course, some broad fundamentals to keep in mind for running to win). Let’s dig into the thought process that will drive you toward the tactics that are right for you.