ice cream cone  dropped on the ground -  Local candidate mistakes

Local Candidates- Don't Make These Common Campaign Mistakes

by Martín Diego Garcia (He/Him)

Campaigns for local candidates are different than those for bigger races. While you will still have to work to raise money, local candidates will depend in large part on the community for the resources and volunteers that they need. Local candidates also tend to go without the aid of consultants or those with expensive experience working on a lot of campaigns.

Black question marks with a single yellow question mark among them
the numbers 2020 rests on top of a question mark
Political direct mail:7 clocks showing different times on a shelf in front of yellow backdrop.

Political Direct Mail: An Edit Too Far?

by Elena Veatch

Building a strong political direct mail program for your campaign doesn’t have to involve the amount of back-and-forth you may expect (or fear). Having a clear dialogue and a shared understanding of goals between the political consultant and the campaign team from the get-go can streamline the process and reduce the number of headaches for both parties along the way.

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Pros and Cons of Candidate Communication Mediums

by The Campaign Workshop

Candidate campaigns have a number of options when it comes to their communications mediums. Which communication medium a campaign chooses depends largely on their strategic objectives, targets, and, of course, budget. Below is a very general overview of the most common modern candidate campaign communication mediums and their pros and cons.