Political Lists

Political list building often feels like the "eating your vegetables" part of campaigning. Everyone knows they need to do it, but not many of us actually want to. However, your list is the only communication channel you actually own. Unlike social media algorithms that can change overnight, an email address is a direct line to your supporters. Listbuilding is the foundation of a good digital strategy, so let’s dig into it. 

Let’s face it, most folks don’t spend enough time working on their email list hygiene. There is always something wrong with your email engagement. If you are working with emails, you can always fix something.

There are ads all over the internet to buy a political email. As easy as it sounds, do not do it – do not buy a political email list. They are waste of money, can hurt your online reputation and upset constituents. Instead, build a list organically. Building a political email list is a daunting task, but with a few tactics, planning and patience, you can increase your supporter base.

Political advertising can be expensive, so it is imperative to make sure that every dollar is well spent. A big chunk of that change will go towards figuring out who you want to serve your ads to and where, whether for conversion or eyeballs. Over the past few years, methods for creating ad universes have evolved to become more precise and granular – enter list matching.

Whether it is for advocacy or fundraising, nonprofits spend a lot of time list building. With the right plan, an organization can grow and engage through their list. But done the wrong way, list building can be a waste of money and resources. Here is some advice on list build for organizations: