Political Survey

We’ve discussed in past blogs that a large part of executing a #winning political campaign is doing your background research, and ballot measure polling is the best way to find out if you can win and how you can win.

I am not a political pollster, and I don’t play one on T.V. But, I am a big consumer of political polling and spend a lot of time working with pollsters to craft political surveys. When it comes to creating a political survey, we often see folks make the same mistakes.

This week's campaign strategist is Nancy Leeds. Nancy is a writer and Political Campaign Operative who recently earned her MPA in Social Policy and Management at Columbia University. Sometimes people hire her to work on their non-profits and campaigns. When that happens, these opinions are still hers and do not reflect those of her candidates.

Here at The Campaign Workshop, we do a fair amount of member communication. Whether it be for labor unions or advocacy organizations, there are some basic do’s and don’ts we try to follow. Here are some tips:

We find it sad that as Democratic political direct mail consultants, the mail we see is often very un-democratic. It’s hard to get real engagement from voters or constituents if you don't even try. Here are some tips on how to increase engagement in your campaigns and make real democratic direct mail.