Voter Communication - Todd Rogers

Deep Dive on Voter Communication with Todd Rogers

by Elizabeth Rowe (She/Her)

Todd Rogers is a professor of public policy at the Harvard Kennedy School of Government and is a behavioral scientist who has done research on increasing communication skills between families, educators, and students, employees, consumers, and voters. He is the faculty director of the Harvard Behavioral Insight Group, which focuses on using behavioral science for public good. Todd co-founded the Analyst Institute, which focuses on measuring and improving the impact of progressive campaigns on voter communication and everyday labs, which works with school districts to reduce absenteeism and increased learning by better communication with families. He is also the author of the new Writing for Busy Readers, which came out in September of this year, and is a practical guide for writing more effectively and practically to increase communication skills. This week we asked him 7 questions about his work and career. 

You can check out the Podcast interview here

two envelopes side by side, one with a check mark and one with an x

Direct Mail Testing Is Worth the Time and Resources

by Elena Veatch

Direct mail testing can strengthen your voter contact efforts in the long run by revealing what works and what doesn’t through concrete data. If you want to glean insights from your program, setting up an experiment is worth the time and resources, no matter the size or scope of your campaign.