Public Affairs

This week, we asked Christina Daves 7 questions about her work. After breaking her foot in 2010, Christina Daves was motivated to launch a successful line of cast accessories titled CastMedic Designs. Following the release of these products, Christina became very popular and won the “Top Inventor” award at the Steve Harvey’s show.

Advocacy video is all over social media and across the internet. Video has really become an essential channel for leveraging support on an issue for nonprofits. It’s no wonder why, many advocacy organizations and nonprofits have supporters with compelling narratives, and video is a great medium for storytelling. But we’ve seen too many small or mid-sized nonprofits that still choose to avoid creating an advocacy video strategy because they have a limited budget.

During the time of COVID-19, getting together and sharing stories is an impossibility. So, when my mom turned 80, my sister came upon an easy user-generated content tool to organize friends to send a message to my mom for her friends and family. Five days and a few tutorials later, using Video Hug, we had organized a couple dozen 80-year-olds to send a message to my mom you can see the finished product here.  

Every year groups go to Washington, D.C. or their state Capitol to try and impact legislation. At the same time, they are there with a dozen other groups doing lobby visits and it’s even hard to get nonprofit lobby days on the calendar. Lobby days can be a complicated business, but we’re here to help.

Member public affairs strategies can be an amazing way to move your issue forward. Membership organizations should have a head start when it comes to public affairs strategies, but that head start is often complicated. Membership organizations tend to have bureaucratic structures that make it difficult to work nimbly, especially when it comes to public affairs. Because of this, some member organizations have avoided using member-based public affairs strategies and they are missing out.

Advocacy research is an important step in building a public affairs campaign of any size.  Advocacy campaigns come in all shapes and sizes from multi million dollar public facing campaigns to small grassroots community advocacy campaigns and many sizes in between. The advocacy research you need to build a good campaign strategy also comes in many forms and budget options.