Social Media Mistakes

In this day in age, social media is essential to any advocacy or political campaign. Every successful campaign in the past few years has implemented social media to win over voters' hearts and minds. Integrating social media properly into your communication strategy is particularly useful when you're trying to reach young voters in an authentic way.

Mentionmapp is a digital campaign tool that allows you to map connections between Twitter users to visualize who’s saying what and who they’re saying it to. Mentionmapp can help you keep track of your brand and figure out who’s engaging with your content. We talked to co-founder and CEO John Gray about his digital campaign tool Mentionmapp, as well as larger trends such as the proliferation of Bots and misinformation.

It seems like every month there is a new social media platform taking off that those of us who do digital work hear about from our clients (Peach anyone?). While the instinct is to be on every channel to reach the most people, it can work against engagement.