The Campaign

As we move into the heart of the 2024 election cycle, more people will be dedicating time and resources to creating digital political advertising plans. The Campaign Workshop has been actively involved in digital political ads for over a decade, and each year we have seen a growing emphasis on the importance and effectiveness of digital advertising within political campaigns. 
Why spend money on digital political advertising now?

During this midterm election season, the media landscape is an important place for campaigns and organizations to look as they plan for the fall.  As we continue to see, all elections in the US have become more and more nationalized.

Is Your campaign message ready for 2022?  You may be wondering how to stay on message in the new year in order to meet your goals. The new year will bring with it plenty of forums, debates, and other public speaking events that will serve as opportunities to share your campaign message with diverse audiences.

When you get into politics, it’s hard to resist the all too common tunnel vision of focusing only on politics. But be careful – binge watching Veep or The West Wing is not going to help you run a better campaign or organization; nor will reading solely political books. So Here are some of our favorite non-political books. 

As candidates, by this point you have probably been knocking on doors for weeks and are finally at a place where you are ready to bring in the cavalry, your volunteers! For campaigns, we believe in doors, doors, and more doors.  Those doors translate into more voter contact and more identified targets for GOTV. Hitting doors in the right way is why having a structured and detailed canvass training is vitally important.

In our last blog post, Digital Advocacy: Advertising Campaign Goal Setting Part I,  we talked about how to develop digital advocacy strategy, cost per acquisition (CPA) campaigns, email programs and the best ways to utilize ad testing. In today's post, we take a closer look at using tactics like paid digital advertising, social media and analytics for digital advocacy. You can also read more about this in our latest ebook, Guide to Digital Advocacy.

Running for office or working on a campaign?  Check out The Campaign Worskshop's fifth e-book “Ready, Set, Go! Jumpstart Your Political Campaign.