Advocacy Video on a budget

Advocacy Video That Won't Break the Bank

by Ben Holse (He/Him)

Advocacy video is all over social media and across the internet. Video has really become an essential channel for leveraging support on an issue for nonprofits. It’s no wonder why, many advocacy organizations and nonprofits have supporters with compelling narratives, and video is a great medium for storytelling. But we’ve seen too many small or mid-sized nonprofits that still choose to avoid creating an advocacy video strategy because they have a limited budget.

Instagram picture of hands holding up an iPhone taking a picture of a city skyline on the water.

Instagram a Political and Advocacy Campaign Tool

by The Campaign Workshop

If you're running a campaign on a tight budget and have an important story to tell, Instagram can help. Not only is it completely free, but it’s also easy to use. With more than one billion monthly active Instagram users, it would be wise to get on the “Instagram train” now!

Two girls curled up on the couch looking at an ipad in the dark
YouTube Brand Lift

Youtube Brand Lift Study Tool for Your Advocacy Campaign

by The Campaign Workshop

Today, we’ll talk about a little-known but very powerful tool for advocacy campaigns - the Youtube Brand Lift Study. Standard metrics such as views and clicks are great ways to track how many people have viewed and interacted with your video ads online.

advocacy advertising