Coalition Building

Many people think about creating an independent expenditure campaign (IE campaign), but very few will actually take the time to do it. If you don't know a lot about IE’s, check out our IE FAQ here. IE campaigns should work to accomplish two goals:

Do no harm (to your candidate). A poorly run IE campaign can hurt more than it helps. Make sure you are working with attorneys and a professional team to understand the right message and applicable laws to your campaign.

Do something that benefits your desired outcome. You don’t have to run a duplication of the candidate’s campaign to be successful. The best IE campaigns have a very specific goal and follow through on executing a plan that focuses on their goal.

If you’re a member of an organization that has spotted a need for change but doesn’t know how to make a meaningful impact alone, coalition building may be the answer for you. Though you may know the change you want to make, the hardest part is figuring out how to get started. Do you have enough resources, money and otherwise, to make this happen?