Political Campaign

An essential component of a good political communication strategy is the integration of effective speechwriting. Even if your campaign doesn’t plan to deliver a ton of speeches, it’s crucial to have a structured process in place for crafting and refining them.

If you’re running for office even at the local level, chances are you’ll want to have a speech prepared at least for Election Night. If the thought of writing a speech seems intimidating, don’t panic–you can follow a simple and straightforward method to create impactful speeches.

What are campaign slogans, and do you really need one? Read more to find everything you need to know about a campaign slogan and how to write one that will motivate people to vote for you.

It is time to look at program evaluation for 2022 and planning for 2023. Whether you are a non-profit, labor union, independent expenditure organization, issue group, or political campaign, taking the time to evaluate the success of your program is a necessary step to future success.

Once you’ve decided to run for office, one of the first things you’ll have to do is think about campaign structure. Define your campaign roles— paid and unpaid— and write out campaign job descriptions that will help you build a winning campaign team.

Is crypto for political campaigns something my campaign should spend time on? For most campaigns, the answer is no. Few folks understand crypto but there is pressure in the world of campaigning when it comes to crypto and NFTs. My focus on NFTs and crypto has mainly been on the non-profit space (501c3s and 501c4s). I think in those instances there are clearer lines on how nonprofits can benefit from them. There are real incentives for donors to donate crypto to 501c3s. You can learn more about that here.

Campaign endorsements can still make a big difference in politics. But to make your political endorsements count, you need to have a strategy to collect them and amplify them. Be intentional about what political endorsements matter and how you will use them.

Learning how to run a political campaign for the first time can be tough. Sure, there are some great resources online (such as the TCW blog!) that can provide insight. There are also tons of great trainings that can teach you the basic dos and don’ts and if you’re interested in learning how to run a political campaign, we strongly encourage you to attend one.

If conventional wisdom holds that young people are uninterested in politics, then the past two election cycles have been anything but conventional. According to the Center for Information and Research on Civic Learning and Engagement (CIRCLE) at Tufts University, young people are more interested in politics than ever before.

Choosing the right political advertising for your political campaign can make the difference between winning and losing. Which political advertising medium a campaign chooses depends largely on their strategic objectives, targets, and, of course, budget.

To build an effective political campaign strategy, you need to understand the landscape your campaign is operating in. While talking to voters is always going to be the best way to get to know the issues that drive your community (and the larger American electorate), books are another great resource to inform your approach to politics.