Digital Political Advertising

Digital Political Advertising for 2024 and Beyond

by Julie Watson (She/Her)

As we move into the heart of the 2024 election cycle, more people will be dedicating time and resources to creating digital political advertising plans. The Campaign Workshop has been actively involved in digital political ads for over a decade, and each year we have seen a growing emphasis on the importance and effectiveness of digital advertising within political campaigns. 
Why spend money on digital political advertising now?

Online Advertising

Online Advertising Doesn't Mean Instant

by Joe Fuld (He/Him)

While it’s true that the world of online advertising is fast-paced- banking on instantaneous programs is a good way to fall short of your goals. Planning for a digital program will give you time to really define your goals and make sure your campaign has the right components, creative, and timeline to achieve them.

Campaign Mistakes

Campaign Mistakes: Warning Signs of a Losing Political Campaign

by Joe Fuld (He/Him)

Can you spot mistakes in your campaign? As a trainer and consultant for over 20 years - Here are some warning signs to help you spot and course-correct a losing political campaign.

Media Consolidation

Media Consolidation Changed Political Campaigns

by Joe Fuld (He/Him)

During this midterm election season, the media landscape is an important place for campaigns and organizations to look as they plan for the fall.  As we continue to see, all elections in the US have become more and more nationalized.

Signature gathering

Why You Should Start Your Signature Gathering Effort Early

by Ben Holse (He/Him)

For groups and organizations that are interested in getting a measure on the ballot, signature gathering can be a costly, time-intensive, and pain-staking affair. You’ll need to raise the money to pay an expensive field consultant to manage the process for you. There’s a steady unease about hitting your numbers, and all of this is compounded with the stress of knowing that the success of your effort hangs in the balance.

Beat an incumbent

Beat an Incumbent - Lessons From Winning Campaigns

by Joe Fuld (He/Him)

Incumbents are hard to beat. Campaigns start out with great intentions, but if you want to beat an incumbent, 94 percent of the time, challengers- (non -incumbents) will fall short. Many folks try, but on average, only 6 percent succeed in their quest to beat incumbents.

Photo of the Capitol building

Deciding to Run for Office Ultimate Guide

by Martín Diego Garcia (He/Him)

A run for office is not easy. Once you’ve decided to run for office you will need to answer the question “why are you running?” For some it is an easy question to answer because you’re running to solve a particular problem and have a passion for the work that needs to be done in a particular office. For others, the answer may be murkier.

Person holding up gold trophy

Do Awards Matter When You're Hiring a Political Consultant?

by Martín Diego Garcia (He/Him)

Lookin for an award winning political consultant? If you’re reading this post, you may have just found out political consultant awards like the Pollies, Reeds, Goldies and, more specifically, political ad awards actually exist. So, now you might be asking yourself if it even matters whether consultants you might be hiring have won awards for the work they’ve produced.

Political Campaigns and Coronavirus

Political Campaigns and Coronavirus

by Joe Fuld (He/Him)

Political Campaign and Coronavirus - It's a tough time for the world and political campaigns, Covid-19 is changing political campaigns. From field tactics, to fundraising to how campaigns buy media this crisis will have a long term impact on electoral politics.

Group of people watch TV
Woman laying down with eyes closed listening to phone

Non-Political Podcast Suggestions for Post-Election Entertainment

by The Campaign Workshop

If you’ve just come off of a political campaign, chances are you’ve spent the last few months consuming nothing but political content—from news to television to a podcast or two. After you’ve wrapped everything up, and shut down your campaign properly, maybe you need a break?

White woman with short hair and glasses sitting in a coffee shop looking at a newspaper with a cup of coffee in her hand.