Political Campaigns

While it’s true that the world of online advertising is fast-paced- banking on instantaneous programs is a good way to fall short of your goals. Planning for a digital program will give you time to really define your goals and make sure your campaign has the right components, creative, and timeline to achieve them.

Can you spot mistakes in your campaign? As a trainer and consultant for over 20 years - Here are some warning signs to help you spot and course-correct a losing political campaign.

During this midterm election season, the media landscape is an important place for campaigns and organizations to look as they plan for the fall.  As we continue to see, all elections in the US have become more and more nationalized.

For groups and organizations that are interested in getting a measure on the ballot, signature gathering can be a costly, time-intensive, and pain-staking affair. You’ll need to raise the money to pay an expensive field consultant to manage the process for you. There’s a steady unease about hitting your numbers, and all of this is compounded with the stress of knowing that the success of your effort hangs in the balance.

Incumbents are hard to beat. Campaigns start out with great intentions, but if you want to beat an incumbent, 94 percent of the time, challengers- (non -incumbents) will fall short. Many folks try, but on average, only 6 percent succeed in their quest to beat incumbents.

Lookin for an award winning political consultant? If you’re reading this post, you may have just found out political consultant awards like the Pollies, Reeds, Goldies and, more specifically, political ad awards actually exist. So, now you might be asking yourself if it even matters whether consultants you might be hiring have won awards for the work they’ve produced.

Political Campaign and Coronavirus - It's a tough time for the world and political campaigns, Covid-19 is changing political campaigns. From field tactics, to fundraising to how campaigns buy media this crisis will have a long term impact on electoral politics.

If you’ve just come off of a political campaign, chances are you’ve spent the last few months consuming nothing but political content—from news to television to a podcast or two. After you’ve wrapped everything up, and shut down your campaign properly, maybe you need a break?