Political Communication

The advertising world is well-versed in using and exploiting the visual language of typography to convey messages that go beyond the overt, verbal language on the page Cal Swan, author of Language and Typography, says, “These two distinct areas often come together in practice as there is clearly a very strong relationship between the conception of the words as a message and their transmission in visible form.” Nowhere is this more important than in political messaging.

Over the last two Presidential election cycles, the Obama campaign has done some really innovative work online. There has been a lot of discussion in the progressive community about how other campaigns and organizations can take some of these tactics and apply them to their own causes.