Advocacy Advertising

Last week, The Campaign Workshop hosted a interview training event for Code for Progress at our office that included a stellar cast of entrepreneurs, TCW staff, and an amazing group of fellows that are about to take the job market by storm.

We’ve talked a lot about targeting online, but lately micro targeting has gotten even more specific and it can really help boost your online advertising campaign. It’s common knowledge these days that online advertising can get the same type of sophisticated targeting that direct mail can. One way advertisers are using micro targeting online advertising is with geo-fencing.

These days, everyone is online. And if your nonprofit isn’t online, it should be! It’s easy, cheap and one of the best ways to stay engaged with your supporters. Here are five things we think every nonprofit should be doing online.