Campaign Tips

Katherine Miller is the author of At the Table: The Chef's Guide to Advocacy. She is involved in advocacy training, and strategist. She has previously served as the VP of Impact at the James Beard Foundation where she worked with leaders in the food system to create new and innovative programs to help address gender equity, sustainability, food waste, and child nutrition. She is a current Distinguished Fellow at GWU’s School of Media and Public Affairs, and is a professional alum of the LA Times, Democratic Congressional Campaign Committee, and the U.N. Foundation. This week, we asked Katherine 7 questions about her career and experience. 

If you've ever worked on an issue advocacy campaign, you know that convincing a person to even listen to your message can be a difficult task. Now, more than ever, public opinion has become harder to shape when people tune out information more than they tune it in.

We have all seen the exponential rise of short, viral videos in the last few years¬–so how can we garner the same popularity for advocacy videos? As social media platforms continue to expand and become more popular, creating videos for your campaign can prove to be a worthwhile financial and creative investment. 

Martín Diego Garcia has devoted his professional career to building a more representative democracy. For the past nine years. Martin has developed advocacy training, and trained and developed the leadership abilities of thousands of candidates, campaign operatives, and advocates. He is passionate about uplifting marginalized communities and advancing a progressive and inclusive political agenda.

Can you spot mistakes in your campaign? As a trainer and consultant for over 20 years - Here are some warning signs to help you spot and course-correct a losing political campaign.

Looking for summer reading suggestions? Whether you are gearing up for an advocacy campaign, in need of communication tips for your current campaign, or deciding whether to run for office, our eBook collection provides comprehensive guides to help you achieve your goals. Download our eBooks today for campaign and advocacy tips and tricks that suit your needs.

Your campaign is finally over and you might be feeling a bit of that post-campaign emptiness inside. We understand that feeling and have a lot of insight on what to do after a win or a loss. Like for most things in your campaign you’ll want to be thinking about a plan for your campaign shutdown at the beginning of the campaign as part of your overall campaign plan.

It’s the day after the election — you finally made it. Whether you won or lost your political campaign, your operation won’t end as soon as the results are in. You ran an organization for months that hopefully bore semblance to a well-oiled machine. You likely had people on your payroll, whether it was one campaign manager or a whole team of dedicated staff.

The advertising world is well-versed in using and exploiting the visual language of typography to convey messages that go beyond the overt, verbal language on the page. Cal Swan, author of Language and Typography, says, “These two distinct areas often come together in practice as there is clearly a very strong relationship between the conception of the words as a message and their transmission in visible form.” Nowhere is this more important than in political messaging.