Campaign Tips

Looking for summer reading suggestions? Whether you are gearing up for an advocacy campaign, in need of communication tips for your current campaign, or deciding whether to run for office, our eBook collection provides comprehensive guides to help you achieve your goals. Download our eBooks today for campaign and advocacy tips and tricks that suit your needs.

Your campaign is finally over and you might be feeling a bit of that post-campaign emptiness inside. We understand that feeling and have a lot of insight on what to do after a win or a loss. Like for most things in your campaign you’ll want to be thinking about a plan for your campaign shutdown at the beginning of the campaign as part of your overall campaign plan.

It’s the day after the election — you finally made it. Whether you won or lost your political campaign, your operation won’t end as soon as the results are in. You ran an organization for months that hopefully bore semblance to a well-oiled machine. You likely had people on your payroll, whether it was one campaign manager or a whole team of dedicated staff.

The advertising world is well-versed in using and exploiting the visual language of typography to convey messages that go beyond the overt, verbal language on the page. Cal Swan, author of Language and Typography, says, “These two distinct areas often come together in practice as there is clearly a very strong relationship between the conception of the words as a message and their transmission in visible form.” Nowhere is this more important than in political messaging.

Using an advocacy RFP template can help streamline the process of hiring the right partner for your next project. The exercise of filling out the template should help you identify your goals, any constraints on the project, and strengths and weaknesses in your organization.

For many issues, legislative advocacy is the best and only way to bring about real change. But there’s a lot of different ways to engage in legislative advocacy. There’s the traditional “inside game” where you work to provide resources and information to lawmakers. There’s also the “outside game” where you work with a network of volunteers to provide pressure on legislators from the outside.

Let’s face it, campaign fundraising is hard, and call time is often the most dreaded part of it. No candidate wants to press pause on the many other duties of their campaign to dial for dollars. Every candidate will say the same thing: “I just hate asking people for money!” But whether you’re running for town supervisor or president, call time is a critical part of campaign fundraising efforts—and therefore, a critical part of every campaign.

When should I start building my coalition? In short, yesterday. but to find your way coalition mapping will help.