Campaign Tools

Looking for a good organizational campaign tool? Today I am going to explain why every political and advocacy campaign should use Slack to coordinate and streamline group communication.

Since President Obama’s use of social media revolutionized modern campaigning, sites like Twitter have become hotbeds of political activity, discussion, and advocacy. For political candidates, maintaining an engaging and active Twitter account has become one of the most effective ways to connect with voters and expand campaign awareness. While headlines are plagued with news of erratic and inaccurate Twitter updates, succumbing to Twitter mistakes can turn your account into a detraction instead of a tool. Here are a few of my tips to ensure that you’re ready for Twitter domination.

The General Data Protection Regulation (GDPR) is, in brief (hold on tight, this may take awhile) legislation covering any organization that holds personally identifiable data about EU citizens. It forces these organizations to manage and control this data in a clear and transparent way.

When you get into politics, it’s hard to resist the all too common tunnel vision of focusing only on politics. But be careful – binge watching Veep or The West Wing is not going to help you run a better campaign or organization; nor will reading solely political books. So Here are some of our favorite non-political books. 

VoterCircle is a digital tool that elevates friend-to-friend outreach over traditional campaign-to-voter contact. VoterCircle has been featured in our 100 campaign tools lists can change the way any campaign does volunteer recruitment, grassroots fundraising, and GOTV. We talked with founder and CEO Sangeeth Peruri about leveraging personal networks and more.

At The Campaign Workshop, we always love hearing about and trying out new online video platform to help us and our clients. One online video platform we absolutely love and were able to learn more about is Wistia. As video becomes increasingly important in content marketing, Wistia does what most video tools can't do- help you increase your site’s SEO through their platform.

Snapchat has created a new way to have conversations—from consuming content and messages to creating and broadcasting it. Through Snap, conversations are held in video and picture form rather than through texts, messages, posts, or speech; making Snapchat not only a creative way to get your political and advocacy campaign's message out but a new way to communicate it to a specific group of people. 

Last year I spoke to a group of legislators at the Public Leadership Institute. There were a lot of great questions, and the crowd was so much fun that I decided to turn the highlights into this week's post.

We all love life hacks. I’ll read any article that promises to show me “10 ways to be more productive at the office” or “15 secrets to make your morning better” or “5 ways to pack a healthier lunch.” Even if I just glean a single tip from the list, the sparkling promise of ease and order will hook me every time. That was why I was excited to try out the Hemingway Editor, a website that’s designed to show you simple ways to make your writing “bold and clear.”

In our last blog post, Digital Advocacy: Advertising Campaign Goal Setting Part I,  we talked about how to develop digital advocacy strategy, cost per acquisition (CPA) campaigns, email programs and the best ways to utilize ad testing. In today's post, we take a closer look at using tactics like paid digital advertising, social media and analytics for digital advocacy. You can also read more about this in our latest ebook, Guide to Digital Advocacy.

The lion’s share of your political or advocacy campaign will be spent on message development and saturation. But as Election Day looms, you’ll have to start focusing your efforts on get out the vote/ GOTV. While you should make sure to include the rest of your online platforms in your GOTV efforts, a good place to start is social media. Not surprisingly, it’s a great digital platform for social pressure. You can use social media in a few ways to encourage your target audience to vote.

LinkedIn is one of the most popular social media platforms and digital tools currently in existence. It’s available in 20 languages, has 238 million users, and each week users give 50 million endorsements for products, services, businesses and even campaigns.