Direct Mailing Costs

Two things off the bat to consider are costs and timing. First, die-cuts add costs, so it's not something to suggest on every campaign. Second is the time factor, die-cuts do add time to the production of the piece, so this needs to be worked into the schedule. If you have the budget and time for producing a die-cut piece, then the issues become production related.

In part one of this series we talked about the characteristics of a good printer for political direct mail printing and how to find them. This week we’re going to talk about schedules and paper.