GOTV Mail

Dec 24, 2020

Red Tag Political Mail - What Is It?

by Joe Fuld (He/Him)

Red tag political mail is a mystery to some. You may wonder how the United States Postal Service (USPS) treats the massive amount of campaign mail that moves through the postal system each election. The "secret" is red tag political mail US postal service tag 57 – a container tag that is designed to give more visibility to political mail, so it is given expedited status but sent as bulk mail. We write about this in our direct mail e-book.

Woman looking at mail in ballot by a mail box - Vote by mail

Oct 11, 2020

Vote by Mail FAQs

by The Campaign Workshop

A hot topic for this coming election is how many people will vote by mail. With COVID-19 still rampant in the U.S., voting by mail will be a critical part of the November 3rd election. But whether or not you’re eligible to vote by mail depends on where you live, even down to the county level. Read on to find out more information on how to vote by mail.

GOTV - Get Out The Vote letters in the word vote hanging off a clothesline

Oct 01, 2020

GOTV: Get Out The Vote - Voter Turnout Strategies

by The Campaign Workshop

Get Out the Vote (GOTV) or Voter turnout, describes a campaign strategy for candidates or organizations to get eligible voters to head to the polls or return their ballots by Election Day, GOTV is an essential part of any campaign strategy and can make the difference between winning and losing an election.

Feb 17, 2020

Political Direct Mail Best Practices

by Elena Veatch

For over a decade, folks have written off political direct mail as a remnant of the past akin to the flip phone. In reality, political direct mail is still thriving in the digital age—and it’s playing far more than a supporting role. Direct mail and television ads traditionally account for about half of all media spending (whereas digital ads account for only five percent of paid communications budgets on average). While mail won’t be a good fit for every political or advocacy campaign, there’s a reason it’s stuck around for so long: it’s an effective medium for persuading and mobilizing voters.

GOTV: mail box open with mail stack showing

Oct 17, 2019

GOTV Direct Mail Ideas for Any Political Campaign

by Joe Fuld (He/Him) and Elena Veatch

There’s no such thing as a one-size-fits-all political campaign, but there’s one strategic element that no campaign can afford to leave out: GOTV. A strong get-out-the-vote (GOTV) program may get you the handful of votes you need to win your election, whereas failing to make that final push to get voters to the polls may hasten your demise.

what campaign consultants get wrong about digital

Mar 03, 2016

What Some Campaign Consultants Get Wrong About Digital Campaigns

by The Campaign Workshop

Feb 29, 2016

Political Mailers Can Make Your Communications Program

by Sophie Thurber (She/Her)

As I wrote a couple of years ago, political mailers haven’t gone the way of the dinosaurs – they’re still a very effective method of communication for both persuasion and GOTV efforts. Political mailers may not be as sexy as the world of digital, but here are a few reasons to hang onto mail a while longer.

Dec 10, 2015

More Innovative Political Direct Mail and Marketing Campaigns

by The Campaign Workshop

We had such a great response to our first blog post about innovative political direct mail campaigns that we are back for more. We have found three more creative political direct mail campaigns to inspire your next campaign and get your gears moving. Enjoy!

Oct 26, 2015

USPS Streamlining

Sep 03, 2015

Political Direct Mail and Election Mail Contingency Plan

by The Campaign Workshop

On February 13, 2015 the United States Postal Service (USPS) experienced an outage in its Postal One service. To the uninitiated, this is the service that processes mailings and postage payments. All postal documents for mailings are done electronically through this system. Luckily, this didn’t happen back in October, during the height of election season.

Oct 06, 2014

Political Direct Mail in the Digital Age

by Joe Fuld (He/Him)

Last week we released our first ebook: Political Direct Mail In The Digital Age. The book explains why with all the technology we have, political direct mail in the digital age is still relevant. We explain how you should decide on direct mail and targeted communications strategies for political and advocacy campaigns. We also discuss the cost of direct mail, micro-targeting strategies and how to use direct mail for GOTV.

Sep 15, 2014

Blue Mail, Red Tag

by The Campaign Workshop

Although media consensus paints causes and candidates, blue for liberal and red for conservative, the USPS is color blind and regards all mail politically directed, motivated or otherwise, the same. However, when the USPS sees RED (tags) on mail, it acts quickly on ALL political mail!