Campaign Management Tools

Campaign Management Tools: Campaign Tools and Trends for 2024

by Joe Fuld (He/Him)

Ramping up your political campaign or advocacy program? We’re back to help with the 5th edition of our 100+ Best Campaign Management Tools List. 

The Tools List helps organizations decide on campaign tools like never before with new resources, Joe’s 2024 Picks, and refined categories, like AI tools and easy-to-use interactive browsing. Learn about tool trends and tips below—or go ahead and get started if you already know what you’re looking for! 

cost per aquisition

Cost Per Acquisition Campaign Strategies

by Joe Fuld (He/Him)

For a long time we have worked with publishers like Change.org, Care2 and Daily Kos on cost per acquisition (CPA) campaigns. Often the ROI is good on those names for both fundraising and advocacy, but for some, a purely petition driven cost per acquisition strategy is not yielding the benefit it once did.