2024 Campaign Management Tools: What You Need to Know
Ramping up your political campaign or advocacy program? We’re back to help with the 5th edition of our 100+ Best Campaign Management Tools List.
The Tools List helps organizations decide on campaign tools like never before with new resources, Joe’s 2024 Picks, and refined categories, like AI tools and easy-to-use interactive browsing. Learn about tool trends and tips below—or go ahead and get started if you already know what you’re looking for!
What are the new campaign tool trends on the 100+ Best Campaign Management Tools List? Here’s a quick breakdown of the trends we’re highlighting in 2024:
AI tools: Artificial intelligence is everywhere, including in more political resources than ever. As in other platforms, AI automation, personalization, customization and chat bots are all featuring in campaign tools—we expect for this to continue.
User generated content: When we started this list, there was only one option when it came to video creation. Today, many great options allow for video editing, creation, and integration in multiple ways useful from encouraging user generated content to supporting canvassing.
More integrated tool sets and updated brands: Since last year, many campaign platforms have undergone acquisition and development sprees to create integrated toolsets that encompass multiple resources under one umbrella. While some of these updates are more successful than others, you will notice some older tools that have been rebranded with a new look and user experience—most of them for the better. Expect this consolidation trend to continue.
Canvas tools are back: They’ve never left our list, but canvas tools are back and better than ever. We’re excited to see an abundance of great options and even video, social and fundraising integrations that are easier and more user-friendly than before.
More fundraising, budgeting, and compliance: These three categories have long been the most popular for campaign tools—and there are more of them available now than ever.
Venture funded tools: As tools have evolved, so has the funding behind them. This trend was prevalent in 2023 and has continued in 2024.
Joe’s Top Tool Picks of 2024
We combed through hundreds of advocacy, political, and campaign management tools to provide our collection of standouts. Our categories have been refined to ensure they reflect the most important functions of each tool to ease the overall search process. Each category is paired with an icon so you can easily identify what features each tool can offer you when browsing both the PDF and interactive versions of our list. We’ve also added some new tools for you to check out, and updated Joe’s Picks to flag the tools we think are the best-of-the-best.
- SoSha: An AI-powered tool that helps activists create social media posts for digital campaigning, SoSha can help you amplify the reach of your organization’s online message by giving your supporters an effective way to circulate it on social media.
- Good Influence: By analyzing factors such as engagement metrics, follower demographics, and content quality, Good Influence provides insights into the credibility and impact of digital influencers and social media personalities. This comprehensive tool is valuable in helping users assess the reliability of information sources and understand the reach and effectiveness of online campaigns.
- Daisychain: An AI tool designed to help progressive causes run SMS campaigns more effectively, Daisychain allows users to send and customize texts, create personalized GIFs to engage an audience, send out text messages for fundraising and organization events, and manage relationships and tasks efficiently.
- StreamYard: StreamYard empowers users to produce professional live streams that can be posted directly to Facebook, YouTube, Instagram, or other social media platforms. We use this tool for our Workshop Wednesday video posts and it has worked well for us.
- Connectively: A comprehensive tool designed to enhance and streamline communication and collaboration within organizations, Connectively integrates various functionalities to facilitate effective networking, project management, and information sharing among team members, ensuring that all parts of the organization work together seamlessly.
- Fathom: Fathom is an AI tool designed to analyze open-ended text responses quickly and accurately. It processes large amounts of text, like customer feedback or survey questions, saving time and improving the quality of insights gained. The tool uses a combination of AI and human supervision, ensuring accurate and detailed results. It's particularly useful for researchers and companies who need to understand and analyze customer opinions or public sentiment quickly and effectively.
- Impactive: With Impactive, take advantage of the persuasive power of peer-to-peer connections and turn community members into digital activists for your campaign.
Have questions or need more information about tools for your 2024 campaign? Drop us a note!