Political Tools

Your nonprofit facebook ad will need an image to display on users newsfeeds or right-hand rails. In a platform like Facebook, where viewers are accustomed to scrolling continuously, you’re going to need an image that is arresting enough to stop the scroll. Make sure the photo or illustration you use has a clear focal point that is either intriguing or easily recognizable and relevant to a viewer’s interests.

Advocacy strategies have changed a lot over the last 20 years. When I was a chief of staff in the New York State Legislature, I don't remember there ever being a real advocacy campaign around public support of an issue that focused on legislators. The main way groups moved legislation was to hire a lobbyist and that was really it.

Advocacy campaigns get inspired by GOTV.  Get Out The Vote, has come a long way. A good GOTV program can give a political campaign a big lift and those tactics are now being used for advocacy. you can read more about GOTV techniques here and here. GOTV techniques have transcended their former use as “valued election tools”, and are now the core component of modern GOTV Tactics.