Online Advertising

Online Advertising Doesn't Mean Instant

by Joe Fuld (He/Him)

While it’s true that the world of online advertising is fast-paced- banking on instantaneous programs is a good way to fall short of your goals. Planning for a digital program will give you time to really define your goals and make sure your campaign has the right components, creative, and timeline to achieve them.

lame duck

Advocacy Strategies for Lame Duck Sessions

by Joe Fuld (He/Him)

Lame duck session is about to begin, and it should not come as a surprise that this will be a particularly busy lame duck on the federal level. Government funding, the national defense authorization act, stock training, OPEC, January 6th, judicial confirmations, and same sex marriage just to name a few things on the big list of issues for lame duck.

Dana Milbank

7 Questions with Dana Milbank

by Elizabeth Rowe (She/Her)

Dana Milbank is an op-ed columnist for The Washington Post. In addition to writing for The Washington Post, Dana provides political commentary for multiple TV outlets and has authored three books on politics. He just released his most recent book, The Destructionists: The 25-Year Crackup of the Republican Party, where he analyzes Republican efforts to hold on to political power by any means necessary.

Julie Rodgers

7 Questions with Julie Rodgers

by The Campaign Workshop

Julie Rodgers is a writer, speaker, and leader in the movement toward full inclusion for LGBTQ people in Christian communities. Rodgers has been featured in Pray Away, a documentary about the “pray the gay away” movement, where she talks about her experience as a survivor of conversion therapy.

Advocacy Message

Advocacy Message: Know Your Advocacy Campaign Goals

by Joe Fuld (He/Him)

Advocacy message development can be challenging. Join us as we go through the basics of developing an advocacy message, as well as more advanced steps to build an advocacy message that goes the distance.

advocacy strategy

Advocacy Strategies: Approach Change Holistically

by Martín Diego Garcia (He/Him)

Advocacy campaigns should be built on advocacy strategies. Simple, right? But creating a strong foundation for an advocacy campaign is sometimes easier said than done.

Advocacy Engagement Funnel

Advocacy Engagement Funnel

Getting more advocacy engagement for your organization involves finding new supporters and turning them into dedicated advocates. But getting people to make the transition from giving you their email address to taking action on your organization’s behalf requires a thoughtful engagement strategy.

planning on computer

Lobby Visits For Advocacy: Planning a Virtual Lobby Day

by Joe Fuld (He/Him) and Martín Diego Garcia (He/Him)

Every year groups go to Washington, D.C. or their state Capitol to try and impact legislation. At the same time, they are there with a dozen other groups doing lobby visits and it’s even hard to get nonprofit lobby days on the calendar. Lobby days can be a complicated business, but we’re here to help.

Photo of timeline with steps

Timelines and an Advocacy RFP Template

Using an advocacy RFP template can help streamline the process of hiring the right partner for your next project. The exercise of filling out the template should help you identify your goals, any constraints on the project, and strengths and weaknesses in your organization.

Man looking at computer/documents Advocacy RFP

Advocacy RFP: Reference Check Tips for Your Public Affairs Campaign

by Elena Veatch

We’re all about helping organizations navigate request for proposal (RFP) processes, and our advocacy RFP template is a great resource for folks who are looking to hire a consultant or vendor. Once you get the ball rolling on the RFP process, make sure you think through what you really want to learn from references in the final stage.

close up of two people shaking heads with american flag backdrop

Legislative Advocacy Kick Off

by Ben Holse (He/Him)

For many issues, legislative advocacy is the best and only way to bring about real change. But there’s a lot of different ways to engage in legislative advocacy. There’s the traditional “inside game” where you work to provide resources and information to lawmakers. There’s also the “outside game” where you work with a network of volunteers to provide pressure on legislators from the outside.

Issue advocacy campaigns

Issue Advocacy Campaign Guide

by Joe Fuld (He/Him)

Issue advocacy campaigns start with the best intentions. We begin with a coalition that cares about our issue and wants to make a real difference. But without a bit of strategic planning and issue campaign know-how, you will fall off track.