Advocacy

Every year groups go to Washington, D.C. or their state Capitol to try and impact legislation. At the same time, they are there with a dozen other groups doing lobby visits and it’s even hard to get nonprofit lobby days on the calendar. Lobby days can be a complicated business, but we’re here to help.

Using an advocacy RFP template can help streamline the process of hiring the right partner for your next project. The exercise of filling out the template should help you identify your goals, any constraints on the project, and strengths and weaknesses in your organization.

We’re all about helping organizations navigate request for proposal (RFP) processes, and our advocacy RFP template is a great resource for folks who are looking to hire a consultant or vendor. Once you get the ball rolling on the RFP process, make sure you think through what you really want to learn from references in the final stage.

Amplifying Black voices is always important, and streaming services are helping to do just that. Now, if Netflix users search “George Floyd,” they’ll be taken to a curated list for their Black Lives Matter Collection, which has over 40 movies, T.V. shows, and documentaries. Amazon Prime’s collection is called Black History, Hardship, and Hope, and it’s home to documentaries like I Am Not Your Negro and The Central Park Five.

For many issues, legislative advocacy is the best and only way to bring about real change. But there’s a lot of different ways to engage in legislative advocacy. There’s the traditional “inside game” where you work to provide resources and information to lawmakers. There’s also the “outside game” where you work with a network of volunteers to provide pressure on legislators from the outside.

Every digital advocacy campaign is different and has unique goals. Therefore, there are a variety of metrics that you should focus on depending on your goals. There is not a one-size-fits-all benchmark or metric to track the success of every digital advocacy campaign.

When people hear the terms “grassroots organizers” or “community advocates” they often do not see themselves reflected in those descriptions. However, very often they have already been an advocate without even realizing it.

At The Campaign Workshop, we love issue advocacy campaigns. As consultants, we get to work on a wide variety of campaigns and with a wide variety of clients. While we could never pick a favorite, working with a group of passionate people to make a substantive change on an issue they care about is our jam. People working on advocacy campaigns are the experts in their issues and are a true resource when we are working hand in hand on crafting a campaign to reach a wider audience

I traveled to Manhattan in May to attend the Adobe 99U Design Conference. I had never attended this type of conference before, so I was concerned it could be very brand forward and salesy. Luckily, it was not. In fact, it wasn’t anything I expected at all. Speakers were very philosophical, and workshop sessions were inspirational rather than technical. To be honest, some of it went over my head, but that was the point. To get us creatives to look up and into the future.

There are so many different types of ads that it can feel overwhelming to choose which ones to use for your digital advocacy campaign. You can certainly use all of them, but there are some that are likely better suited to your campaign than others, depending on your goals.

If you're running a campaign on a tight budget and have an important story to tell, Instagram can help. Not only is it completely free, but it’s also easy to use. With more than one billion monthly active Instagram users, it would be wise to get on the “Instagram train” now!