Advocacy

It's important to be focused on growing grassroots actions for the upcoming years as we move past the Trump presidency. None of these tips are earth shattering, but good grassroots actions are defined by day in-and-out action that lasts for the long term.

In our last blog post, Digital Advocacy: Advertising Campaign Goal Setting Part I,  we talked about how to develop digital advocacy strategy, cost per acquisition (CPA) campaigns, email programs and the best ways to utilize ad testing. In today's post, we take a closer look at using tactics like paid digital advertising, social media and analytics for digital advocacy. You can also read more about this in our latest ebook, Guide to Digital Advocacy.

Legislative Advocacy is important because there comes a time in everyone’s life when they have to take a stand. While this moment is always more dramatic in the movies, it’s possible that you’ve come to this realization regarding a particular policy or issue in your locality. And if you’ve decided that you want to make a change in policy and advocate for your issue in your local legislature, it’s time for a little Legislative Advocacy 101.

In my 20 years working in politics, I have seen a lot of things change. Technology in particular has done a lot to change the way that we communicate with voters. Yet somehow, we in politics have access to more information about our audience than ever before, but our audience engagement is at an all time low.

Your nonprofit facebook ad will need an image to display on users newsfeeds or right-hand rails. In a platform like Facebook, where viewers are accustomed to scrolling continuously, you’re going to need an image that is arresting enough to stop the scroll. Make sure the photo or illustration you use has a clear focal point that is either intriguing or easily recognizable and relevant to a viewer’s interests.

Races are heating up, but there are a number of exciting opportunities for Democrats up and down the ticket. Here are some tips to jumpstart your Democratic campaign:

Candidate recruitment in many places is a lost art form.  Contrary to the popular myth, someone from the DNC does not appear on your doorstep one day out of the blue and proclaim that you should be the next state rep. from Omaha. The majority of candidates who run for office are never formally recruited; they recruit themselves.