Videos

In this week’s #WorkshopWednesday, Joe shares highlights from our 7 Questions interview with Josh Greene, the CEO of the Mather Group that focuses on utilizing Wikipedia, SEO, retargeting, and PPC to improve online presence and website traffic.

During this midterm election season, the media landscape is an important place for campaigns and organizations to look as they plan for the fall. As we continue to see, all elections in the US have become more and more nationalized. Media consolidation has changed political campaigns and makes it more difficult to localize a message.

What are campaign slogans, and do you really need one? This week we discuss everything you need to know about slogans and how to write one that will motivate people to vote for you.

Once you’ve decided to run for office, one of the first things you’ll have to do is think about campaign structure. Define your campaign roles— paid and unpaid— and write out campaign job descriptions that will help you build a winning campaign team.

For groups and organizations that are interested in getting a measure on the ballot, signature gathering can be a costly, time-intensive, and pain-staking affair. That’s why we recommend starting your signature gathering process early. By early, we mean really early, like more than a year out from when the signatures are due.

Opposition research is an important campaign tactic and helps voters make an informed decision on who to support in a race. In this week's Workshop Wednesday, Kata walks us through tips and tricks for opposition research and potential limitations to watch out for.

If there’s one common thread that runs through the progressive movement and Democratic political campaigns, it’s that political campaign budgeting makes a big difference. This fact makes having a political campaign budget critically important because you must be strategic with how your resources are spent and get the most out of each dollar.

If you’re a member of an organization that has spotted a need for change but doesn’t know how to make a meaningful impact alone, coalition building may be the answer for you. Though you may know the change you want to make, the hardest part is figuring out how to get started.

As cryptocurrency and NFTs continue to popularize, many campaigns are curious if it is something they should spend time on. Well this week, we dig into the topic discuss crypto for political campaigns and NFTs for fundraising. before you go full Campaign Crypto - Watch this week's #WorkshopWednesday video where Joe overviews what campaigns should be thinking about when it comes to cryptocurrency or NFTs and legal issues to be aware of.

Political photography and videography are crucial elements for any political campaign, independent expenditure ballot measure or member engagement campaign. In this week's Workshop Wednesday video, Joe explains how to do political photography well, where to start, and what not to do.

Supply chain issues are real for political campaigns and nonprofit organizations. So, if you are running any kind of campaign in 2022 or 2023 you need to be prepared. Tune into this week's Workshop Wednesday video for an overview of what supply chain related problems to anticipate and creative solutions.

This week we talk about having a plan for member communications and endorsement communications. Watch this week's #WorkshopWednesday for an overview of the endorsement process and tips on how to promote and streamline goals for endorsements and recommendations.

While every campaign comes with unknown variables, the more you plan, the better prepared you’ll be to manage whatever comes your way. The best way to be prepared for success is by creating a written campaign plan. Watch this week's Workshop Wednesday for tips on creating the best campaign plan to help you achieve your goals.

Like many companies, TCW decided to become a fully remote company after 2020. Watch this week's #WorkshopWednesday video to learn why we made this decision and tips for supporting a virtual company and team. For more information, read this week's blog on virtual work here.

Facebook can be frustrating to work with, but as you plan for elections you need a strategy to navigate and plan for paid and organic content and facebook campaign strategies, especially as Facebook continues to change their rules for targeting. Every campaign should have a paid Facebook and organic campaign strategy.

Watch this week's #WorkshopWednesday video for tips on how to create an advocacy message that will help you reach your goals.

A political campaign training can help candidates navigate the campaign process. Whether it is how to decide the best opportunity to pursue or how to create a contrast between you and your opponent, most folks need help to make smart choices early in their political careers. We have found that political campaign trainings can help them make the best choices.

As the use of cryptocurrency, such as bitcoin, grows, more and more nonprofits are accepting bitcoin donations, but what are the upsides and downsides of taking crypto donations? Should all nonprofits get on the crypto donation caravan? Watch this week's #WorkshopWednesday for our take on nonprofits accepting crypto donations and what to consider when weighing the pros and cons.

A political campaign website is one of the most important early investments a campaign can make. Watch this week's #WorkshopWednesday for our tips on how to design an effective political campaign website and how to avoid common mistakes people make when creating a website.

You may be wondering how to stay on message to meet your campaign goals. Watch this week's #WorkshopWednesday video for tips to continue to be message-driven. Whether in politics, advocacy, or otherwise - message discipline matters. In this video, we go into detail on tips on how to not lose control of your message and stay consistent.